Petit Apres Brand Development

Art direction & design for chocolate brand

Petit Apres approached Knibbs to support them in creating an enticing brand-look to launch their new 'superfusion' chocolate.

The artisan chocolate marketplace is a pretty crowded one, so it was crucial to create a brand that stood out.

Petit Apres' chocolates are noticeably different. The square-shaped stuccos of chocolate are formed of two layers of natural exotic ingredients to create unusual, yet complementary, flavour combinations.

The Knibbs branding team drew upon the exotic nature and simple geometry of the chocolates creating an oriental twist to the product imagery and a clean geometric simplicity to the resultant marketing artwork.