Branding is in our DNA, the spirit that fires everything we do.
Establishing your company’s brand position is key to your marketing strategy. Competitor analysis, market position and brand integrity should all be considered. We benchmark against KPIs and, through open and creative discussions within our branding workshops, we work with you to discover exactly what it is that makes you tick and inspires pride in your brand.
Planning for the development of a brand is crucial to ongoing success. We work with you to identify target audiences, product and service portfolios, brand values and communications strategies. What you say, both visually and verbally, must be consistent with your brand position. We bring all these elements together into a coherent strategy to develop your brand.
We lead brand workshops and brand audits to establish current brand positioning. We conduct reviews of existing communications against strategic objectives and outline recommendations. We work collaboratively with you to realign your company’s core values, target audience and brand message so we can build a brand that effectively represents your business and aspirations.
Brand Naming & Strapline
Your brand name should be informed by your brand positioning and resonate with your target audience. We develop brand names and straplines that communicate the personality and essence of your company and brand proposition. This really is a collaborative exercise designed to unite your company and crystalise a brand.
Your logo is the cornerstone of your company’s corporate identity. Whether a new logo for a start-up business or an evolution of an existing logo for an established company, we create intelligent logos that effectively represent your brand identity. We imagine your vision, listen to your brief and align our concepts with your budget.
Your brand identity is everything. It starts with a first impression and evolves into who you are and what you represent. Your brand is more than simply your company logo. We develop the look, feel and tone of voice of all your print and digital communications to convey the essence of your company, your values and proposition, to your audience.
We develop comprehensive guidelines to ensure your communications are clear, consistent and authentic to your brand. These guidelines regulate how your brand is used, both within your company and externally, detailing the use of all brand elements: logo, colours, typefaces and layouts. They are intended to safeguard brand integrity without stifling creativity.
We can act as guardians of your brand, building and nurturing it as your business evolves. This gives us a unique insight into your business and helps us to provide strategic guidance and support to your brand development and marketing. We become one knowledgeable port of call, offering practical and creative professional support to you or your marketing team.
We have a brand review programme that delves into your business, enabling us to quickly understand what you are often too close to see: who your company really is, how your clients see you and how you perform day to day. We address internal issues and forge a new vision that underpins your brand and inspires your team. Our practical approach works sympathetically in partnership with you.
Recent branding projects