How to write the perfect design brief

By October 17, 2019 October 30th, 2019 All things design

We cannot stress enough how important the first step of the design process is: the design brief. Not only will speed things up for everyone, and we all know time means money, but also time can mean frustration. So to avoid that here are our tips as to how to create a great first brief.

  1. Business background context
    Sometimes we think because we are so close to our business that everyone else knows your business background and model. The more you write about it the easier it will be for the design team to understand your core values and background.
  2. USP
    Write about what your unique selling point is. Why would people choose you over another business? What makes your business special?
  3. Ideal customers
    Who are the people you want to attract? Write as much detail you have on this subject, like demographics, age, sectors, etc
  4. Competitors
    List your competitors
  5. Contact details
    Give all the details of relevant people that might need to work on this project from your team.
  6. Branding
    If you have an existing brand send anything that will be relevant to the project like, your brand guidelines, colours, logos or any previous collateral material that might be helpful for the team. Finally all of your communication channels like your website and social media.
  7. Style of designs you like and you don’t like
    List down websites of brands you like or designs you like (a great search engine for creatives is Pinterest to get some ideas of styles you like). Equally important is to mention the absolute no no’s! What are the design styles you don’t like?
  8. Specifications
    Write down in detail your project specs, ie: even if it’s a simple brochure, what size you need this to be, portrait or landscape, will it be printed or online only?
  9. Assets that you will be able to provide
    Write down anything you will be providing the design team with, for example all the copy for your output, photography etc.
  10. Timeframes
    Be very clear about your timeframes especially if you have any specific launch dates in mind that the design team needs to work towards to.
  11. Budget
    If you have a specific budget it will save a lot of time if you put this in your brief as your agency will tailor a solution for you around your budget.

We LOVE a great brief, but if you need a helping hand with it we offer a great discovery session and we can do all the hard work for you, as we love even more a happy client!


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Anna Barling

Anna Barling

Brand & Social Media Strategist

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