Brand development & evolution of corporate identity for Surrey-based blinds company

Stansons were seeking to develop their brand to create a distinctive and contemporary identity that reflected and strengthened their ambitions for the future. The company has a forty-year heritage and is well known within its sector so it was important to the client that the company was still recognisably ‘Stansons’. Knibbs were engaged to develop Stansons’ existing brand in line with this business strategy.

Our ‘get to know you’ session helped us to gain a thorough understanding of Stansons as a business, their personality and vision. This formed the basis of the brief and was instrumental in our creative approach to Stansons’ brand development.

The Knibbs branding team reinterpreted the existing Stansons’ logo to create a refined and contemporary new identity. This new identity was then developed into a set of practical corporate guidelines that could be used by Stansons’ marketing department to keep brand consistency. Stationery, business cards, van graphics, brochures and case studies completed the brand toolkit.

Stansons Blinds

40

years of heritage

20

logo concepts

31

pages of corporate guidelines

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